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Why low prices alone won’t win business for Conveyancers, home movers' survey reveals

Home Moving Trends Survey

Conveyancers do not need to slash prices to win business, results from the latest Home Moving Trends Survey reveal.

Less than 1 in 5 of those surveyed in the annual report, which was carried out by the Property Academy in association with TM Group, answered that they chose their conveyancer based on price, whilst almost half of respondents answered that they simply chose the conveyancer that their estate agent recommended.

Insights for Conveyancers

More than 4700 consumers from across England and Wales took part in the survey in late 2013, providing valuable insights not only for property professionals but indeed everyone within the residential property sector.

All of the respondents had sold a property within the preceding 12 months and provided insight into how they chose and rated their service providers.

Key Questions: Answered

  • > How many home movers returned to use their previous conveyancer?
  • > Was price the major factor in their decision?
  • > Who influenced them the most to make their choice?
  • > How many vendors would recommend their conveyancer?

For insights into these questions and many more, please register to read our full report.

Click to download the report now >>

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Categories: Research

Comments (1) -

Allan Carton
Allan Carton

Agreed. Downloaded the report which confirms that estate agents are better at selling than solicitors. A lot of that has to do with lack of sales training and appropriate back up systems for the people answering calls about "quotes" for conveyancing.

Also lack of systems to manage client relationships once the job has been done. Shocking but not a surprise that just 31% of people moving went back to the solicitors they used last time.

But the big message is that it's not about price for everyone, by a long way. Just 18.3% of 4,000 plus respondents were looking for the cheapest - that fits with our research. For the rest, other things matter. Unfortunately lawyers still don't know how easy it can be to let the caller experience these other benefits. We have listened to hundreds of calls, where conveyancers have taken these calls asking for quotes. It's easy to do much better and just a little improvement sets you well ahead of conveyancers.

Take a look at this - www.inpractice.co.uk/.../ The research shows it's well worth doing - so please download the Property Academy / TM report. Well worth reading and sharing.